Even though people are always told not to judge a book by its cover, the truth is most people still do – which is why authors must pay extra attention to their book cover before the book gets published. So, below are 5 things every author must know about book cover design before publishing:

  1. It needs to have the right thumbnail size: In this case, if your book is going to be published online, like on Amazon, Iwe, Smashwords or Kobo, you need to know the exact thumbnail size of the site, and tailor your book cover size to suit it; that way, the book title and other relevant details would be visible.
  2. Don’t be too literal: It is advisable to either state the title or use an interesting concept as an image; or use an image that depicts the book, but with a different title. For instance, if the title of your book is “Umbrella”, don’t use an Umbrella as the book cover’s image; it will come across to your readers as being too boring.
  3. Avoid being too sentimental: Of course, once you have a book, it becomes yours and it is easy to attach feelings to it; but using the face of someone you know, like a relative or best friend, when it has absolutely nothing to do with the book, is not advisable.
  4. Have a lot of design concepts to choose from: Ask your graphics designer to design three or more book covers for you and choose the one you think is best.
  5. Ask for feedback: After you have decided on one, ask for feedback – from your friends, colleagues or even strangers to know their opinions of how the book looks, and if they would be eager to buy one if they see such a book cover. Also, don’t take feedback too personally; rather, use it as a means to get a winning design.
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Asides from the tips listed above, always remember that your book cover should evoke an emotion that is part of the story your book tells, and have fun while choosing the book cover that best suit your needs.