by Issachar Projects | Nov 18, 2022 | Brand Management
Why does your work matter? What experiences do you have to share with others and what value do you offer that only you can provide? Because, if you can’t easily and clearly articulate your vision or the purpose behind your work, you will never be able to convey its... 
by Issachar Projects | Nov 14, 2022 | Brand Management
To many, writing an author profile is an enigma wrapped in a riddle buried with Blackbeard’s treasure. It’s hard to know what is and isn’t relevant. What sets one author bio apart from another? Does work experience count? Is it accolades that matter most? What about... 
by Issachar Projects | Nov 11, 2022 | Book Marketing, Brand Management, Idea Management
Facebook is more than a platform to post pictures and rant about how unfair life has been to you. It can also serve as a very powerful promotional and engagement tool, especially for writers. This tool can be optimized by setting up an Author’s page and this can be... 
by Issachar Projects | Jul 13, 2022 | Brand Management
An author brand is more than just a fancy website. It goes beyond color schemes, fonts and a logo. Sure, these things are all part of the bigger picture, but they don’t reflect your brand as a whole. But, what exactly is a brand? And how can you develop one as a... 
by Issachar Projects | May 17, 2022 | Brand Management
When I was growing up, my grandfather used to say, “Get an education because once you have it, no one can take it away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take... 
by SonsofIssachar | Mar 24, 2022 | Book Publishing, Brand Management, Idea Management
Your Title, Your Subtitle, and Why It Matters So Much when launching a new book. Challenge yourself with this simple question: what’s the purpose of your non-fiction book as it relates to your business? I’ll give you a hint. Attracting leads and clients. Drat. I think...
