The book market is a crowded one and authors need to keep looking for creative ways to make their books stand out. There are crucial steps you should take so that your fiction can be noticed by a potential reader who probably has other fictional works begging for his attention. In this post, we’ll show you three of them.

Marketing Your Fiction: What and What Do You Absolutely Need to Do?

Create and Enhance your Author Website

Your author website should give readers an opportunity to experience your personality and story settings. It should tell your reader all they need to know about you while equally giving them an experience that will stick and make them long for your work. Use quality artwork and images to give glimpses of your story that will make the reader salivate even more. Here’s an example of a great author website.

Also, if you want to do the best job marketing your fiction, you’ve got to avoid using bland language and instead use fascinating text to tell readers about you from a dramatic point of view. Note that if your website is boring, they will assume your book is boring as well. Also, offer free content like unpublished short stories, video trailers, contests and tour dates. Fans love free stuff!

Newsletters Are Like Love Letters

You know those job sites that keep sending you emails and you really don’t know how to make them stop? Yes, this is something similar but a little less annoying. On your website, there can be a section where the reader can fill in his or her details to get regular updates from you. Now, instead of sending annoying emails making it all about you and your upcoming book, you can make it about them. How? Let your newsletter be reader-focused with articles, short stories, book previews, latest news, etc. Then chip in your book promotion.

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In the example below, author Helena Rookwood shares some personal updates to her readers in her newsletter, and at the end she adds some book recommendations – books that aren’t even hers but that her readers would find interesting.

newsletter example from helena rookwood which is a good instance of marketing your fiction appropriately


This strategy ensures that whenever your readers get a mail from you, they won’t ignore it because they know it is worth reading. You can add social media promotion as well, but do not depend on that alone.

Create That Reality Feel That Readers Can Connect with

Readers will connect more to your story when there is a feel of reality attached to it. Let your characters go through real-life situations that are peculiar to your community and that your audience can relate with – poverty, domestic abuse, tribalism, religious battles, etc. Ask yourself how your characters will fare in today’s world and use that answer to show changes in the society. Then, write articles around your idea and let those articles draw attention to your book. Jump on social trends, unsolved mysteries etc. Build your fiction around a truth that most people can relate to.

If you would love the assistance of excellent professionals in making your fiction a reality, then reach out to SOIPublishing and get started.