by Issachar Projects | May 17, 2022 | Brand Management
When I was growing up, my grandfather used to say, “Get an education because once you have it, no one can take it away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take... 
by SonsofIssachar | Feb 15, 2022 | Book Marketing, Book Publishing, Brand Management
“I’m not a brand, I’m an author!” True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy. Almost every author I’ve met, whether they write literary fiction for a small... 
by SonsofIssachar | Feb 8, 2022 | Book Marketing, Book Publishing, Idea Management, Process Improvement, Writing Tips
What I like about the book industry is that someone has an idea and then shares it. Something didn’t exist, and then it does. Writing makes ideas happen. It’s one of the purest forms of capitalism. From nothing comes something, and that something can be tweaked,... 
by SonsofIssachar | Dec 8, 2021 | Book Marketing, Book Publishing, Brand Management, Digital Publishing, Idea Management
Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. I’m talking about books. Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why? These celebrities... 
by Issachar Projects | Jul 22, 2020 | Book Marketing, Book Publishing, Writing Tips
Writing is hard enough, and getting a book published for the world to read is even harder; but what is worse is going through all the pains only to end up getting a bad review. Most authors, when they get a bad review, tend to be very angry, and then later feel...
