by TRWCBlogger | Mar 3, 2023 | Book Marketing
One of the most difficult questions for an author is figuring out ‘who are your target audience?’ When we writers set out to promote a book, it’s easy to fall into the trap of believing our book is “for everyone,” particularly since we can separate its...
by TRWCBlogger | Jul 8, 2022 | Book Marketing
While marketing a book, targeting too broad an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it’s incredibly difficult to make a single book stand out. Historically,...