by Issachar Projects | Jul 29, 2022 | Book Marketing
Months before my book, Tides: The Science and Spirit of the Ocean, came out, I teamed with several publicists to build a twelve-month, 100-event tour. Yes – 100! We targeted the coastal regions of North America, including Canada and Alaska. We booked events at... 
by Issachar Projects | May 4, 2022 | Book Marketing
Organizing book signings, readings and public appearances is a vital element of an author’s marketing campaign as well as an influencer on the author’s level of success. Your position when planning an event is to tell the public that you are the author, this is the... 
by Issachar Projects | Mar 29, 2022 | Book Marketing, Book Publishing
The book market is a crowded one and authors need to keep looking for creative ways to make their books stand out. There are crucial steps you should take so that your fiction can be noticed by a potential reader who probably has other fictional works begging for his... 
by Issachar Projects | Oct 9, 2020 | Book Marketing
Every book genre is unique, not just in content, but also when it comes to book publicity and promotion. Children’s books, in particular, require a different set of tactics than other books when it comes to book promotion. Children’s books have a very different target... 
by Issachar Projects | Jan 29, 2020 | Book Marketing
By Derek Murphy Book sales may seem like a mysterious void of uncertainty, but the truth is most authors fail for very predictable reasons. Luckily, if you’re doing these things wrong, they’re (mostly) easy to fix. 1) You have no reviews. Are you driving people to buy...
